70% of marketers are actively investing in content marketing because of its effectiveness as a strategy. Here are some winning content marketing tactics that will help to engage and convert consumers.
1. Posting more video content
With video platforms like YouTube and TikTok becoming increasingly popular, web users want to see more video content from the brands they like.
2. Optimising for voice search
Many people now search for products or services online using voice search. That means brands should address the questions their audiences ask and target long-tail keywords.
3. Matching user intent
Now Google focuses on showing search results that fit the users’ queries the best. The only way for brands to come up in their audiences’ searches is to match the intent of their questions.
4. Using social proof
Today consumers have so many options to choose from, so they look for evidence of who they can trust. To boost their credibility, brands should incorporate social proof on their websites.
5. Partnering with onfluencers
Hiring influencers is an impactful way to promote content, reach a wider audience in a shorter time and engage users.
ABOUT THE AUTHOR
TopMarketingCompanies is a B2B marketplace connecting brands with digital marketing experts around the world. The site acts as a directory of digital marketing companies carefully ranked by their area of expertise, industry experience and US location.