The top 5 e-commerce lead generation strategies

Global e-retail revenues are projected to reach USD 6.5 trillion by 2022. Some speculate that these numbers could go higher as the ongoing health crisis has increased the demand for online shopping, introducing new customers to e-commerce and possibly creating a lasting habit.

The top e-commerce lead generation strategies brands should employ to generate more leads and increase online revenue include:

1. SEO

E-commerce pages optimised for Google and other engines rank higher in search, reaching users with a transactional, i.e. a purchase intent.

2. Remarketing

Remarketing campaigns are highly effective at increasing brand retention, driving qualified leads back to the site and increasing conversions.

3. Social media campaigns

Whether organic or paid, social media campaigns that offer clear value to targeted audiences have shown success in bringing qualified traffic to e-commerce websites. The most successful social media campaigns include contests, giveaways, quizzes and influencer partnerships.

4. Search ads with site link and ratings extensions

Besides ranking in search organically, search ads help brands increase visibility among users with high transactional intent. Running search ads with site link and ratings extensions increase site credibility and maximise ad clicks.

5. Partnerships and affiliates

Partnering with complementary businesses, influencers and affiliates helps brands tap into similar audiences and grow their lead base.


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