It only takes 7 seconds for consumers to form an opinion about a brand and one of the first elements they will see is the logo. Here are our favourite logo designs for beauty brands:
1. Fenty Beauty
Rihanna’s makeup brand Fenty Beauty has an iconic logo inspired by traditional monograms. It is clean, fresh and modern. It highlights the brand’s name with bold capital letters and a backward “N” which reflects their uniqueness.
Nars is a beauty brand whose logo promotes innovation and sophistication. It is minimal, made up of wordmarks, and quite simple without being forgettable.
3. Estee Lauder
Estee Lauder is an iconic brand whose logo is made up of an overlapping E and L. They curl and swirl inside of the rectangular design giving a feel of elegance. The brand has used a luxurious, inspiring and bold font making the logo timeless.
4. Yves Saint Laurent
Yves Saint Laurent’s logo features a creative monogram and wordmark. It emphasises the heritage of the brand which has been in the business of luxury for a long time. The design is strong, sophisticated and edgy.
5. Urban Decay
Urban Decay’s logo designer played with colours and used a purple associated with luxury and class. It features a monogram made up of a creative and edgy letter combination, demonstrating their bold character as a brand.
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