Kantar’s COVID-19 Barometer Examines Impact on Consumer Behavior

Data, insights and consulting company Kantar introduced the first wave of its COVID-19 Barometer, which examines the impact of the pandemic on consumer behavior. The study, released on Wednesday, surveyed more than 25,000 consumers across 30 markets between March 14 and March 23 and included findings on consumer attitudes, media habits, impact on purchase behavior...


This is a companion discussion topic for the original entry at https://www.adweek.com/brand-marketing/kantars-covid-19-barometer-examines-impact-on-consumer-behavior/