How Executives should articulate Success Stories

When a head-hunter from an executive search firm reaches out, executives have to be ready for the opportunity to advance their career. More than ordinary job seekers, executives must be prepared with strong career documentation. A big component of presenting a compelling work history and personal brand is the way the executive markets their success stories.

If you have amazing achievements backing your decade long career but you don’t have the skill to package and present it in a credible way, then the impact is really minimal. It is imperative that all executives learn to build on their powerful achievements.

Ask yourself these questions when you’re devising how you will frame your success stories – and learn more at

What’s in it for the company and you?

Remember that an executive search firm works for the hiring company – YOU are not their client. It is their job to find the best candidates and put them forward for the company to examine. If you make it on their radar, when you’re formulating your brand and success stories to share, reflect on your career highs. It is not always what you consider your best achievements that are the ones you should enumerate and accentuate.

Understand that head-hunters recruiting for companies are always looking to identify spectacular candidates who will be an asset to the company. Show off your success in a way that it sheds a positive light on both you and the companies you worked for. Demonstrate how your skills and experiences will benefit the hiring company.

Are you demonstrating quantifiable success?

Emphasize quantifiable data when recounting achievements as that will generate more interest. Solid numbers backing positive statements are more impressive and creates a stronger picture of the accomplishments. A statement like ‘Spearheaded a global digital campaign to push promotions for a new product’ seems vague and not exciting as this one - ‘Spearheaded a global digital campaign which brought in over £1 million profit for the firm’. The end statement incites more interest and belief in your capabilities.

When executive recruiters and head-hunters go over executive resumes or executive LinkedIn profiles, those who have made the effort to quantify success manage to make the recruiters pause. Numbers and data are impressive to recruiters because these are helpful in measuring the impact of your efforts in solid ways.

How do your peers really see you?

References are an integral component of any job placement process. If you’re being seriously considered for an executive role, head-hunters are likely to discreetly reach out to your peers in the industry.

Your success story should not be limited to the business deals you’ve brought in or managed. How well you fit into the company culture and how your colleagues see you are part of your brand.

Your leadership qualities, your collaborative style, your attitude with junior and senior members at work are all equally important. Ideally, you want to be seen as a fair-minded, assertive and dynamic individual. Now your work is to cultivate this genuine image of you.

What next?

Invest some time on your executive career documents- your executive resume, your social media profiles, cover letter. Study them and consider whether you’ve been utilizing your advantages to get the maximum benefits. Your bland, underutilized resume or LinkedIn profile will doubtless be just one more in the pile. Stand out from the competition by underlining your success stories in the most impact ways. Use keywords, forget about incorporating too many responsibilities, put in the numbers! If you’re unsure how to do this, get professional help by employing career experts. Start now to create the brand, the success story that will impress all recruiters.