The success of any eCommerce business does not just lie in getting new customers, but it also depends on how you service your customers and build strong customer loyalty. The repeat purchase from a customer only happens when the previous experience is good; therefore, eCommerce businesses need to look at every aspect of their process, right from receiving customer orders to the final delivery of the products.
Irrespective of the size of the business, Logistics management is a must. It will help you build valuable strategies based on real-time data. Although business value marketing over logistics but the truth is that logistics management can help you retain customers and make new ones. For instance, if the shipment of your product does not reach the customer on time, then it can create a negative impression of your brands in the minds of your customers. Similarly, if the customer receives an incorrect order, he/ she might not prefer to order again from your e-store. Therefore along with marketing, logistics should also be given equal importance.
Let’s look at some tips for improving your sales with Logistics management
1. Begin with Preparation
Even before you market a product, do check it’s availability in your warehouse. If customers order your products, after seeing your ads and you run out of stock, then that might disappoint your customers. Therefore always maintain safety stock and use a warehouse management system to check your inventory and track the movement of products from the warehouse.
2. Define your terms and conditions clearly
Customers will trust you if you remain transparent about your shipment charges and other terms and conditions. If there is a no return policy, then do mention that clearly, before the customer hits the order button. Also, be clear about your payment modes and the days required for delivery. For instance, if you commit same-day delivery, then it’s essential to fulfill the promise. Therefore, forecast your challenges in advance, before making a promise.
3. Select the best shipping partners
Although your shipping partner will be a different identity, yet for the customer, it stands for your brand. They consider it as one journey, one partner. Therefore, it is essential to select a reliable and industry-acclaimed shipping partner who has considerable experience. Also, make sure your shipping partner is aware of your terms and conditions and is willing to adhere to it.
4. Make a strong return policy
If customers are not satisfied with the product, after delivery, then it is evident that they would want to return the product and ask either for a refund or a replacement. Although from a business perspective, this might not be a good practice, yet the bitter truth is that for eCommerce business, this is a part of the process, thus it is crucial to speculate this challenge in advance and create provisions to address it. A recent survey has proved that more than 80% of customers reorder from a brand if their return experience has been positive. Considering the above statistics, it is essential to create a customer-friendly return policy.
Logistics is an important part of your eCommerce journey, and if you manage it with the help of the latest technology and automation, then your business will inevitably rise, and your customers will be happy. Remember, one satisfied customer can influence ten new customers; your customers are your biggest brand, ambassadors.