Stickers continue to have a solid business case in an increasingly digital world. This is why they continue to sell well. But what factors do you need to consider when designing stickers for business use relative to decorative stickers? Let’s discuss the attributes that separate business stickers from consumer stickers.
Business stickers are more likely to be durable and last a long time relative to popularly available decorative stickers. When you put the sticker on a bag to seal it so someone can’t sneak in additional unpaid items, it needs to be stronger than the average unicorn sticker. The glue holding it in place must be stronger, while the sticker itself shouldn’t rip with a little effort. If the sticker will sit on an item that’s handled regularly like produce people sort through, it shouldn’t come off until a buyer intentionally removes it.
An often overlooked factor to consider with sticker printing is the residue left behind. If you’re putting promotional decals and stockers on items to help sell them, there is a fair chance you don’t want residue left behind when someone removes it. Produce stickers are a classic example of this. No one wants to buy produce with labels proclaiming it organic or locally grown but leaves nasty sticky residue on it. Stickers on appliances and other items are also a source of frustration if the residue left behind when you remove it appears to mar the surface. In short, your stickers should be as frustration free as the rest of your packaging.
Pretty decorative stickers may spell out “pretty” in looping cursive or a company name in bold text.
However, stickers for business use put a priority on readability. This includes readability up close and far away. For example, your stickers advertising items on sale should be visible and readable from twenty feet away if they’re going to do their job increasing sales of the item they’re on. You also have to choose color combinations that literally stand out from the crowd, so that the label’s text is readable relative to all the other labels and printed boxes on the shelf.
Furthermore, stickers may have to remain readable despite the conditions they’re exposed to. For example, you want stickers that won’t get smudged or come off from routine handling or after sitting on the shelf for three months. Stickers and decals exposed to the weather shouldn’t fade or visibly wear on exposure to the elements.
Another factor to consider is environmental friendliness. Are the stickers recyclable? Can someone just throw the plastic or paper wrapper it was on in the recycling bin without having to separate the sticker from it? No one wants to have their trash bin rejected because your sticker violates some rule. On the other hand, you’ll get extra points for saying that your stickers are environmentally friendly. This is whether you use recycled materials, they’re recyclable themselves, or are considered cruelty-free.
Don’t blow this reputation by having stickers stuck all over your packaging or shopping bags. Only use stickers to promote one or two key attributes such as vegan, recycled, on sale, child-safe and other important features that aren’t obvious to consumers.