There is so much talk these days about the best digital marketing strategies to use. In reality, you need to do what works in your niche and for your business. It is much more important to focus on information about the mistakes that you might be making. This is why everyone needs to know that the following mistakes have to be avoided at all costs and they are way more often than they should be.
Lack of goals and tracking
When you build your digital marketing strategy, you need to set up realistic goals. Few businesses do that. When you do not set a goal, you have no idea what works and what does not work. The campaign has no focus and you cannot possibly know when goals are achieved.
Besides having realistic goals, you also need to track them. Make sure that you set up SMART goals and that you have tools in place to monitor evolution.
The wrong audience
This is a huge marketing blunder that is made by countless businesses. Companies just try to target audiences that are too broad. They target anyone that they can. This can only lead to discouragement as a lot of the people that end up learning about the brand do not buy anything.
It is mandatory that you research the ideal target audience of the brand you try to promote. Marketing personas are mandatory and you can use the previous buyers to determine them. Make sure you focus on information like demographics, hobbies, interests, and buying habits. Also, keep in mind that multiple buyer personas can be used.
Bad website design
The website you work with needs to be as user-friendly as possible. This is simply a must in the modern digital world. Neglecting their website is a huge mistake that most businesses make these days and it can easily hurt the entire marketing campaign you set up. There is no point in getting people to a landing page that is not accessible.
At the very least, a modern website, according to research from Blogging Tub, needs to be:
- Mobile-responsive – Every single page element has to be scalable for proper viewing on any screen size.
- Fast to load – Large files have to be compressed. This includes videos, GIFs, and images.
- Easy to navigate – The navigational structure of the website needs to be perfect.
Neglecting SEO (Search Engine Optimization)
Many digital marketers focus too much on ways to get sales and traffic fast. They neglect SEO practices and this leads to a lower profit than what is possible. If you did not incorporate the use of SEO in the digital marketing strategy you use, you lack many potential customers that would not be able to find pages through search engines.
At the very least, you need to use on-page optimization strategies so that you can make the website as strong as possible from a search engine optimization point of view. Then, you have to set up some sort of good linking strategy so that you can generate high-quality backlinks for the pages you want to promote.