5 ways how digital marketing can help small businesses survive COVID-19

7.5 million small businesses could shut down permanently as a result of the COVID-19 crisis. The top five reasons small businesses turn to digital marketing to help get through the pandemic are:

1. People spend more time online

The pandemic has caused governments to set curfews and social distancing rules. With that, people are spending more time home browsing the web. Small businesses have to rethink their selling strategies and reach their local audiences online.

2. Digital marketing is cost-effective

Small businesses aren’t only operating on a small budget in many cases, but they also might be barely getting by during the pandemic. Digital marketing is the most cost-effective way to reach potential clients and promote their offerings, making it a more feasible option for smaller operations.

3. SEO boosts online visibility

During the crisis, a large number of people are shopping online. From clothes to food and electronics, users browse for different products on search engines. Optimising their websites for SEO makes small businesses’ offerings visible to these searchers.

4. Personalised emails keep clients engaged

For small businesses to survive they need to keep their clients engaged and there is no better way than leveraging email marketing and sending personalised messages. Informing clients about the current status of the business and providing useful tips builds trust and loyalty.

5. Social proof increases credibility

When people pick products or services during a crisis, they look for evidence of who they can trust. Having a website that features case studies and reviews improves the brand’s reputation and builds trust.

ABOUT THE AUTHOR

Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement and measurable results.

Great tips, thanks for sharing these ones!
Just would like to add a few recommendations on how to adjust your communication with customer’s in terms of email and omnichannel marketing:

  1. Try to accentuate your customer’s attention to the good news and do not repeat hackneyed phrases about virus and crisis. While everyone is struggling to fight stress and anxiety, now more than ever is the time to send good vibes and remind people of the good in the world.
  2. Some jokes, fun challenges or cute photos can favorably affect the reader’s mood. So, don’t hesitate to use it in your promo emails or newsletters.
  3. And the most important: although the response may decrease, don’t stop talking to your customers and promoting your products during coronavirus. People should know you’re still in business and then can rely on your service when needed.