7.5 million small businesses could shut down permanently as a result of the COVID-19 crisis. The top five reasons small businesses turn to digital marketing to help get through the pandemic are:
1. People spend more time online
The pandemic has caused governments to set curfews and social distancing rules. With that, people are spending more time home browsing the web. Small businesses have to rethink their selling strategies and reach their local audiences online.
2. Digital marketing is cost-effective
Small businesses aren’t only operating on a small budget in many cases, but they also might be barely getting by during the pandemic. Digital marketing is the most cost-effective way to reach potential clients and promote their offerings, making it a more feasible option for smaller operations.
3. SEO boosts online visibility
During the crisis, a large number of people are shopping online. From clothes to food and electronics, users browse for different products on search engines. Optimising their websites for SEO makes small businesses’ offerings visible to these searchers.
4. Personalised emails keep clients engaged
For small businesses to survive they need to keep their clients engaged and there is no better way than leveraging email marketing and sending personalised messages. Informing clients about the current status of the business and providing useful tips builds trust and loyalty.
5. Social proof increases credibility
When people pick products or services during a crisis, they look for evidence of who they can trust. Having a website that features case studies and reviews improves the brand’s reputation and builds trust.
ABOUT THE AUTHOR
Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement and measurable results.